"How to Discover America in Style" White House Fashion Show

This photograph was taken at the "How to Discover America in Style" fashion show at the White House on February 29, 1968. The first fashion show to take place at the White House, it was presented by First Lady Lady Bird Johnson and guests included an assembled group of the wives of the governors of the United States, fashion designers, and journalists. The fashion show took place in the State Dining Room along with a luncheon. Frankie Welch, one of the first designers to design across the aisle, creating gowns and scarves for Mrs. Johnson and first ladies Pat Nixon, Betty Ford, and Rosalynn Carter, was among the designers featured in the fashion show. Her "Discover America" scarf, seen here on on flagpoles held by the models, was used throughout the show and was given as a thank you gift to attendees.